Obálkyknih.cz - Jihočeská vědecká knihovna v Českých Budějovicích

oprava existující anotace, přidání nové anotace

Název:		International business : competing in the global marketplace
Autor:		Hill, Charles W. L.
Rok vydání:		©2009
Identifikátory:		9780071287982

Upravte stávající anotaci nebo vložte anotaci novou.
Anotace:	Market-defining since it was first introduced, International Business 8e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill’s: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill’s book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
	Souhlasím s využitím anotace pro potřeby projektu obálkyknih.cz. Obsah neporušuje autorská práva.(povinné)