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Název:		Business intelligence : data mining and optimization for decision making
Autor:		Vercellis, Carlo
Rok vydání:		©2009.
Identifikátory:		9780470511398

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Anotace:	Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made.<p><i>Business Intelligence</i> provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence.<p>This book:<ul><li>Combines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence.<li>Covers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation.<li>Is made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies.<li>Explains how to utilise mathematical models and analysis models to make effective and good quality business decisions.</ul><p>This book is aimed at postgraduate students following data analysis and data mining courses.<p>Researchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide.
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