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Název:		eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials)
Autor:
Rok vydání:		2008
Identifikátory:		9780750689458 014-59040

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Anotace:	eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. <br><br>A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:<br><br>* Draw up an outline e-marketing plan<br>* Evaluate and apply e-marketing principles and models<br>* Integrate online and offline communications<br>* Implement customer-driven e-marketing<br>* Reduce costly trial and error <br>* Measure and enhance your e-marketing <br>* Drive your e-business forward<br><br>Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.<br><br>Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation. <br><br>Learn how to create a digital marketing strategy and get better campaign results<br> This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion<br>* Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews
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