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Název:		Imaginization: New Mindsets for Seeing, Organizing, and Managing
Autor:
Rok vydání:		1993
Identifikátory:		9780761912699

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Anotace:	Gareth Morgan's worldwide reputation in the fields of management and organization studies is based on his innovative method of using everyday metaphors to explain complex behaviour. Following on from his immensely successful Images of Organization in which he develops metaphors to explain how organizations are structured, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job. Morgan shows managers, in business and nonprofit settings, how to form common metaphors to help them interpret and change organizational behaviour. Morgan coins the term imaginization as the process for finding new images and ideas of organization that go beyond the usual bureaucratic structures. It is all about improving our abilities to see and understand situations in different ways and about developing capabilities for people and organizations to continuously evolve and change.
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