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Název:		Great graphics on a budget :creating cutting-edge work for less
Autor:		Dixon Simon
Rok vydání:		2003
Identifikátory:		9781564969484

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Anotace:	It’s the universal challenge every designer faces: how to create stellar work on a skimpy budget. And with more companies cinching their budgetary belts tighter than ever, designers are pressed to find new and more inventive cost-cutting strategies. Great Graphics on a Budget shows how some of the world’s top designers and suppliers have invented, stumbled on, and recycled innovative ways to produce high- quality, low-cost work. Organized around ingenious ways to save money—on art pieces, with paper choices, on printing, or through dimension choices—the book offers an in-depth look at 70 cost- cutting yet cutting-edge projects. Each contributing designer walks the reader through his or her thought process, revealing the key moments and stages when cost-cutting solutions were discovered and implemented. Covering everything from the original budget to the final cost of the piece, and from descriptions of strategies used to photos of the finished pieces, this is every designer’s guide to wowing clients without squeezing their wallets. A multidisciplinary design consultancy in London, dixonbaxi works in print design and management. The firm’s specialties include editorial and book design, annual reports and brochures, brand identity, corporate identity, broadcast and film, and interactive design.
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