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Název:		Designing world-class e-learning : how IBM, GE, Harvard Business School, and Columbia University are succeeding at e-learning
Autor:		Schank, Roger Carl
Rok vydání:		c2002
Identifikátory:		9780071377720

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Anotace:	"Schank's success designing teaching software has made him a much sought after figure among businesses, military clients, and universities." -The New York Times The majority of corporate training programs are weak, ineffective, costly, and inconvenient for the time-pressed employees they are supposed to train. Designing World-Class e-Learning explores on-line learning--today's hottest business training topic--and explains the "learning-by-doing" approach that the author and his firm have used to develop effective on-line courses for Harvard Business School, IBM, GE, Columbia University, and other world-leading organizations. Roger Schank, a leading E-learning guru and innovator, demonstrates steps and strategies proven to excite employees, make them want to learn, and decrease training costs while increasing productivity. Schank's approach to E-learning involves: e-Learning by doing Encouraging learners to fail--and learn from failure Just-in-time storytelling from experts Powerful emotional impact
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