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Název:		Social research methods : qualitative and quantitative approaches
Autor:		Bernard, H. Russell
Rok vydání:		2000
Identifikátory:		9780761914037

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Anotace:	H. Russell Bernard, author of the bestselling textbook Research Methods in Anthropology and a world figure in the social sciences, brings to the researcher and the student, the excitement of the research act as never before. Using examples from psychology, sociology, anthropology, health and education, the book provides readers with both a conceptual understanding of each technique as well as showing them how to use the technique. More than 650 pages provide thorough coverage of both qualitative and quantitative approaches to social research. Numerous learning aids enhance the reader's understanding of the material, including:Opening Chapter Objectives, giving the context for the chapter's material; Highlighted Research Stories, selected for pedagogical value, illustrate major concepts and principles; Numbered Steps are provided for methods like experiments and questionnaires; Research Exercises, for practicing the methods outlined; Suggestions for Further Reading, grouped by topic.
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